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Our brand promise’s “quality at an affordable price” encapsulates our commitment to intimately understand the needs and aspirations of consumers in order to deliver innovative solutions. These capabilities are firstly, by understanding people and secondly, technology integration and product design. We put our end users front and center of product innovations starting with understanding their needs and aspirations. We use best-in-class research facilities and agencies to validate and ensure that our product innovations are designed around people’s needs and aspirations, easy to experience and advanced. This hassle free product experience and zealous after sales service network, we believe are the core catalyst of our success.